Proto-Persona

Proto-Personas are a starting off point to grow data-driven personas for your customer profiles.

UX Research Stack

This user experience research stack is comprised of methods to measure impact across your organization.

Petal Diagram

The Petal Diagram helps assess competitors when attempting to creating new markets or resegment existing markets.

Business Model Canvas

The business model canvas helps visualize the ways your business creates, captures, and delivers a value proposition to your customer.

Empathy Mapping

Gain an empathetic understanding of your customer by putting yourself in her shoes.

A Primer on Collective Impact

Many of our founding fathers were slave owners while at the same time boasting, “All men are created equal.” It is no wonder we have been plagued with the same social problems for the last few centuries. They were wrapped up with ribbons and bows and handed down to us by the people we trusted to be our leaders.