The Petal Diagram helps assess competitors when attempting to creating new markets or resegment existing markets.
I included three petal diagrams from unicorn startups Airbnb, Slack, Gaia, and a fourth petal diagram from the preincubation pipeline, Prethinc.
Petal Diagram Strategy
New categories (institutions ie: education) on the brink of disruption is intimately surrounded by various distinct categories. The Petal Diagram helps to differentiate your value as you identify your ideal hypothesis for a first customer.
Petal Diagram from Unicorn Startups
Startups become unicorns for various reasons. One of them being the founder’s unique ability to see the forest from the trees.
- Prethinc
- Slack
- Airbnb
- Gaia
The process one experiences as they go through the Petal Diagram often leads to “a-ha” moments. Let’s take a quick look at a few unicorns that redefined their space between the existing competitors.
Petal Diagram Examples
Here are a few unicorn startups that make it easy to see how to leverage the concept. I included Petal Diagram blank canvases free for you to download at the bottom of this page as well.
Slack Petal Diagram
