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The Petal Diagram helps assess competitors when attempting to creating new markets or resegment existing markets.

I included three petal diagrams from unicorn startups Airbnb, Slack, Gaia, and a fourth petal diagram from the preincubation pipeline, Prethinc.

Petal Diagram Strategy

New categories (institutions ie: education) on the brink of disruption is intimately surrounded by various distinct categories. The Petal Diagram helps to differentiate your value as you identify your ideal hypothesis for a first customer.

Petal Diagram from Unicorn Startups

Startups become unicorns for various reasons. One of them being the founder’s unique ability to see the forest from the trees.

  1. Prethinc
  2. Slack
  3. Airbnb
  4. Gaia

The process one experiences as they go through the Petal Diagram often leads to “a-ha” moments. Let’s take a quick look at a few unicorns that redefined their space between the existing competitors.

Petal Diagram Examples

Here are a few unicorn startups that make it easy to see how to leverage the concept. I included Petal Diagram blank canvases free for you to download at the bottom of this page as well.

Slack Petal Diagram

slack petal diagram