How your about page can be a sales tool

The about page is in the top 3 pages visited by unique website visitors. I arrive on a website I’ve never been to before. What’s the first thing I do? I read the headline text on the home page, do a quick assessment of the graphics and user interface which lets me know if the…

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Write everything down even if it doesn't make sense

Write all your thoughts. Don’t worry about whether it makes sense. Just write it all down. In the past, if I thought a topic was not important then I wouldn’t need it for the book at all. I have come to learn it is impossible for me to know what will end up in the final…

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