In this Google Hangout we will unpack the “Convert” section of the inbound methodology.
HUGS Hangout to Talk Info Products
Join us for a live Q & A to ask questions like:
- How to write ebooks (you already know why it’s important, so let’s dig deeper)
- How to choose the best topics to write about (topics so valuable people are willing to pay for the ebooks)
- How to bundle your information products to create more value
BONUS: everyone who attends the hangout will receive a recorded copy of the entire meeting so you can utilize the information with your own teams internally.
1. Post questions you want answers to in the comments below ↓
What is the best length for an Ebook? Does it really matter? Thank you
Hi Rich – can you tell me more about your business? The link you signed in with returned a broken URL. If you have a website for your business I can take a look at what you do so I can bring specific examples for your business to the call.
Is good to have links to external content in an eBook?
Hi Peter – if you link to anything it should be to drive the reader to another conversion using your own content. Don’t send people away from your content.
What’s better… creating an ebook in powerpoint and then uploading it as a pdf or creating an interactive html ebook and using crazy egg for analytics. Also, how can we test CTA buttons in an ebook?
Hi Jason –
1. what types of ebooks are you working with? What type of content? Stats? Text heavy? Graphic heavy?
2. interactive ebooks tend to take shape of a SaaS – great idea if you’re able to keep the content updated. Otherwise, PDF is good.
3. we’ll get into testing CTAs on the call
How to research what an effective eBook should be written about
Hi Caron – how do you want to use ebooks? what’s the end goal? direct profit, lead gen, retention strategy, etc…
Other easy to use tools besides ppt fore book production? Other formats besides PDF? Which format has greatest readership (A/B testing)
Hi Bruce – I’ll go deep into this question on the call.
what can an ebook do for me as a consultant? Best marketing practices to attract new marketing clients?
Hi Ellen – as a consultant you can use ebooks in a variety of ways:
turn one time customers into repeat buyers
increased contract size with clients while doing less work on your part
establish yourself as an expert to prospects with the hope of converting them into a customer.
establish yourself as an expert so you can raise your consulting prices
I’ll go into specific examples on the call and bring a few more benefits to writing ebooks with me.
Hi @Mac – yes we’ll definitely discuss book topic selection. Is there something in particular you wanted to dive deeper into? ie: book topics for lead generation, book topics for getting repeat customers, book topics for profit, etc…