Crafting a niche

A good niche doesn’t just fall into your lap. It must be carefully crafted. This post explores why you may want to say it’s more like “crafting a niche”. I am in the process of crafting a niche. At first, crafting a niche was somewhat challenging. I’ve since been able to wrap my ahead around […]

Who is my customer?

In this post, I explore a few questions: (1) who is my customer, (2) what is my customer’s problem, and

9-Hour Prototype

I turned an idea into a workable prototype and I did it in less than 10 hours. I want to share this story with you to illustrate that there is a better, faster way to get what you need to grow your business. Launching a Prototype in 9-Hours In less than 10 hours, I turned […]

IDEO Reimagining Higher Education to Unlock the American Dream

Unlock the American Dream Update: this originally appeared on the IDEO website back in 2015/16, and since been taken down. Here is a PDF saved of the original for reference. How might we reimagine higher education to improve our outcomes as a society? Education does not equal social mobility | How might we change that? […]

Vision Roadmap

I never thought I would be a person to say something like this, but after making the same mistake over and over and over and over…I managed to learn my lesson. I spend a lot of time thinking about the future. What is it going to look like? This type of thinking makes it easier […]

A Primer on Collective Impact

Many of our founding fathers were slave owners while at the same time boasting, “All men are created equal.” It is no wonder we have been plagued with the same social problems for the last few centuries. They were wrapped up with ribbons and bows and handed down to us by the people we trusted to be our leaders.

Generate more revenue with your website

Websites should: provide customers with answers to their questions, and value to meet unmet needs reduce overhead streamline internal processes via automation increase profit margins Work ON your business not IN your business. Your website is the hub of your business. It is your sales funnel. It is completely integrated with as a cross-functional system within the center of […]