I turned an idea into a workable prototype and I did it in less than 10 hours. I want to share this story with you to illustrate that there is a better, faster way to get what you need to grow your business.

Launching a Prototype in 9-Hours

In less than 10 hours, I turned an idea into a workable prototype that’s already in the hands of my customer.


Family-owned and operated farm located in Lebanon, New Jersey.


Fresh chickens are now for sale at the farm, but it is time-consuming for the family to manage multiple interactions with various customers throughout the day via cell, text, Facebook, etc. The family loves to interact with the members of their community, but in order to better serve their customers they hope to digitize some of the customer’s journey. The family understands what they need to build to improve their customer’s experience. However, it is too much of an undertaking to try to start a new project in addition to the mountain of work they already do on a daily basis.
I understand my client’s point of view. I understand their problem. As with most client requests, the business owner notices something about their model which is creating more work than necessary.


It is typically difficult for a family, or an individual, to source local natural food on a consistent basis. The farm hopes that by streamlining the purchase process for their customers it will create more access for their community to buy local. There is an opportunity to provide convenience, wellness, and access.

Frame the design challenge with a question

How might we make it easier for the farm’s community members to source their next dinner from Just Because Homestead?


For this project, baseline is today. Zero. The prototype I design will be the first iteration.


Launch a microsite within 24 hours that provides customers with a seamless experience. Continue to improve the site month-over-month by analyzing results, and utilize data to drive the priorities for the next iteration.

Resource Allocation

This is a two-day project. Day one is comprised of the following:

To wrap up the first iteration of the prototype we finish day two with the following:

Within 24 hours, we successfully launched the first iteration of the farm’s microsite.

Tracking empowers us to grow month-over-month

I installed Google Analytics on the site so that we have the activity to analyze at the end of each week. What’s working? What’s not working? How might we tweak the existing site to solve new customer problems as they arise? Using a free service such as Google Analytics provides my customer with the data they will need to modify and mold their microsite to meet the needs of the farm’s customers. Similar to how I meet the needs of the farm owners.
Prototyping resources

A list of things to keep in mind as you build a prototype, or start rapid prototyping:

A list of things you should not do:

One more batch of resources: