Social Enterprise Competitive Analysis

We are creating a new market at the intersection of the following adjacent market segments – our customers will come from each of these segments:

The emerging market I speak of is where a select few organizations are building the foundation for a new economy by establishing the various components of a social enterprise ecosystem. This emerging market currently consists of:

Typically, I would assume the above shortlist of social enterprise enablers would be considered my direct competitors. However, working in the social impact space has taught me that these organizations are actually incredibly important potential partnerships. One of our goals is to align our vision with organizations such as the five I list above so that we may work cooperatively, as a team, to have the greatest impact on the outcomes of the next generation. For this reason, I will work on the competitor profiles from the first list I mention above containing accelerators, higher ed, etc.

Competitive Analysis Questions to Answer

Here is a working list of questions to ask myself throughout the process:

  • Who are my current competitors? What is their market share? How successful are they?
  • What market do current competitors target? Do they focus on a specific customer type, on serving the mass market, or on a particular niche?
  • Are competing businesses growing or scaling back their operations? Why? What does that mean for your business?
  • How will your company be different from the competition? What competitor weaknesses can you exploit? What competitor strengths will you need to overcome to be successful?
  • What will you do if competitors drop out of the marketplace? What will you do to take advantage of the opportunity?
  • What will you do if new competitors enter the marketplace? How will you react to and overcome new challenges?
  • What are their strengths? Price, service, convenience, extensive inventory are all areas where you may be vulnerable.
  • What are their weaknesses? Weaknesses are opportunities you should plan to take advantage of.
  • What are their basic objectives? Do they seek to gain market share? Do they attempt to capture premium clients? See your industry through their eyes. What are they trying to achieve?
  • What marketing strategies do they use? Look at their advertising, public relations, etc.
  • How can you take market share away from their business?
  • How will they respond when you enter the market?

Competitive Analysis Profiles

After this post, I will post individual posts for each competitor I profile. The first profile will be the first iteration of the first time doing something like this. Bare with me! If you notice anything that might need improvement or expansion or removal please let me know in the comments so I can improve my approach in the next analysis.

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“Daniel is a unique visionary. Empathetic, sensititve, and resourceful. He leads through facilitation. His programs are always focused around getting the right people to particiapte. I look forward to seeing how his initiatives work for the good of society.” -Vijay Chakravarthy, Industrial Designer Society of America

"I raised $3 million from Eduardo Saverin (Co-Founder of Facebook) & Tim Draper (VC and Founder of Draper University). I owe a lot to Dan for simplifying complex ideas and being the initial spark of inspiration that motivated me to go for it all." -Josh Rosenheck

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