Health and fitness website checklist

fitness website checklistIf I want to help people be healthy I first need to know why they are not healthy to begin with.

Common excuses people use to not exercise or live healthy lives:

  • no time to workout or learn about nutrition
  • fitness gyms and healthy food is expensive
  • working a 9a-5p job makes them too tired to exercise
  • intimidation at the gym
  • not getting results

Think about the content you can produce that will combat those excuses.
Next, I need to find out how to get people to take action. I can’t be healthy for them.
According to research found in the 2012 Food and Health Survey, the following items motivate people to get healthy.

What motivates people to become healthy?

  • heart health
  • overall health and wellness
  • improve physical energy
  • digestive health
  • immune function
  • weight loss
  • satiety

With this information I can produce content specifically tailored to meet the needs of consumers. I know why people don’t exercise and I know what motivates people to become healthy.
According to the same survey, over 50% of Americans say it’s easier to do taxes than figure out how to eat well.
Are you producing information consumers are looking for?

Health and fitness website checklist:

  • online nutrition coaching
    • recipes – include prep time, cook time, total time, servings
    • eating out guide
    • general meal planner
    • daily nutrition planning
    • grocery shopping list
  • online personal trainer
    • personal customized workout routines
    • exercise at home plans and options
    • fitness planning, food and fitness journal, personal fitness calendars
  • mobile app
  • playlists
  • rewards (badges and points)
  • challenges and prizes
    • examples:  daily challenge, weekly challenge, monthly challenge, buddy challenge, get started, summer/winter challenges, 4 week slim down challenge
  • forums/message boards
  • weight tracking, nutrition tracking, fitness tracking
  • free trial leading to subscription
  • free ebooks and training videos
  • in depth ebooks and videos for sale
  • live video coaching and monthly subscription fees

Does your website make it easy for consumers to be healthy?

Health and fitness app checklist:

  • access to music
  • barcode scanner
    • scan nutrition facts from packaged foods)
  • podcast
    • answer FAQs and client questions – your customers can listen on the way to work
  • daily challenge
  • daily recipes
  • daily fitness routine
  • daily tips
  • grocery shopping lists
  • meal planner
  • calorie counter

What do you have in your fitness app or fitness website that I forgot to mention?

CI Workshop ROI of Compassion w Magalie René

The ROI of Compassion

Free Workshop [Video + Notes]

What if we took better care of the people who take care of our customers? If people felt nurtured, safe, and inspired how would it impact the way they show up with customers? How would that impact the bottom-line?

How may I support you?