Startup Lessons
The place I started with this project was so convoluted. I was trying to be someone who built something that was not me.
Prethinc
Prethinc is a preincubation pipeline. Designed with a unique ecosystem of wraparound services, Prethinc empowers a person to grow purpose-driven projects into profitable products.
Teach me a lesson. Tell me a story.
In recent years, I’ve had the internet at my fingertips. The rate at which I consume information has greatly increased. The amount of knowledge I can acquire through the internet has no limit. Limitless. Seems like a powerful opportunity. The powerful opportunity at our fingertips Do I take advantage of this opportunity? It depends. Depends […]
Website Launch Checklist
Special thanks to WPEngine for putting this awesome website launch list together. Keep this link in a familiar place so you don’t get lost in the QA process. This list is exhaustive, and not every project requires every step. That decision will be up to you. Step 1 – Before Going Live Step Order Area […]
You don't have to be passionate about what you are selling
If your passion and skills intersect then you have something great on your hands.
Your content is only step one
If you recently decided to build your personal brand it’s common to be overloaded with getting everything up and running. It’s not just about your website, social media accounts, blogging schedule, etc.
Test a product idea with my desire to stay on the couch
It happened when I reached for the tub of Ben and Jerry’s ice cream on the coffee table but it was too far away.
Naming products like PEPSI
The word PEPSI did not exist until the cola was invented. PEPSI created a brand and became known because of the product they produced. Using a word that didn’t exist allowed them to stand out and become known. If you don’t come up with a name in the first 10 minutes you should shelve this […]
Write like a filmmaker produces a film
After you outline the film you go out to shoot all the footage you are going to need for the final draft of the film. You can’t produce a film without all the footage. Think of your writing projects in the same fashion. Write your first draft by getting all the possible ideas out of […]
Profitable Products Workshop
A workshop to learn how to make digital products and information products to scale your knowledge hosted at the incubator co-working space in New Brunswick, NJ.