Your idea is not a pipe dream.

Have you ever had an idea for a new product or business? You may even have one right now. Does it seem so far away that you don’t even know where to start?

Naming products like PEPSI

The word PEPSI did not exist until the cola was invented. PEPSI created a brand and became known because of the product they produced. Using a word that didn’t exist allowed them to stand out and become known. If you don’t come up with a name in the first 10 minutes you should shelve this…