Who is my customer?

In this post, I explore a few questions: (1) who is my customer, (2) what is my customer’s problem, and

Generate more revenue with your website

Websites should: provide customers with answers to their questions, and value to meet unmet needs reduce overhead streamline internal processes via automation increase profit margins Work ON your business not IN your business. Your website is the hub of your business. It is your sales funnel. It is completely integrated with as a cross-functional system within the center of […]

Business model for social entrepreneurs

It can be difficult for social entrepreneurs to build profitable business models. I outlined a framework below that a social entrepreneur can utilize in order to start thinking through a business model.