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Proto-Persona

Among all the potential customers you are developing, there will be a group of them who will love your product the most. Crafting a niche can be laborious, though. That’s why I like using proto-personas. I focused on my ideal customer needs, traits, and...

UX Research Stack

This user experience research stack is comprised of methods to measure impact across your organization. This process uncovers design insights that would be required to reimagine the entire customer experience, from end-to-end, focusing exclusively on serving the...

Princeton Impact Project

Six weeks ago I was asked in an email, “What is the Princeton Impact Project?” by a woman named Kristen Gillette. Kristen is a Philadelphia reporter who writes for Generocity which is known as “the platform for social impact”. As you may know...