Test a product idea with my desire to stay on the couch
It happened when I reached for the tub of Ben and Jerry’s ice cream on the coffee table but it was too far away.
Naming products like PEPSI
The word PEPSI did not exist until the cola was invented. PEPSI created a brand and became known because of the product they produced. Using a word that didn’t exist allowed them to stand out and become known. If you don’t come up with a name in the first 10 minutes you should shelve this […]
Write like a filmmaker produces a film
After you outline the film you go out to shoot all the footage you are going to need for the final draft of the film. You can’t produce a film without all the footage. Think of your writing projects in the same fashion. Write your first draft by getting all the possible ideas out of […]
Innovate like a caveman playing with rocks
I remember when i first started designing I would just sit in front of the computer and play with shapes as I tried to piece together a new website. I now compare that to a caveman playing with rocks as he tries to make a wheel. Research leads to innovation. Innovation leads to inspiration. Inspiration […]