User Experience (UX) Research Stack

This user experience research stack is comprised of methods to measure impact from across your entire organization and the interactions it has with each customer.

Petal Diagram

The Petal Diagram helps assess competitors when attempting to creating new markets or resegment existing markets.

Great Organizations

Some of the greatest organizations are born out of the darkest moments of the founder’s personal life experiences.

Champagne Moments

Champagne Moments is an exercise to extract the abstract vision from your mind.

Business Model Canvas

The business model canvas helps visualize the ways your business creates, captures, and delivers a value proposition to your customer.

Happy Startup Canvas

The Happy Startup Canvas is where I pulled the questions used in the Startup DNA exercise.

Startups solve problems.

Immerse yourself in your local community to identify how your stakeholders frame these problems from their point-of-view.

Startup DNA

Understand your company, the people within it, and then go out and change the world.

Start with WHY

Start with WHY because people don’t buy what you do, they buy why you do it.

Value shop

I provide a Value Shop to my customers. This is a similar approach to strategic consulting provided by organizations like McKinsey.

Customer Journey Map

The Journey Map helps to tell the story of a customer’s experience with your brand from first touchpoint through the long-term relationship developed overtime.

Persona Canvas

Persona canvas is a strategic tool for gaining deeper insights on your customer.

Empathy Mapping

Gain an empathetic understanding of your customer by putting yourself in her shoes.

Founder’s Way

Design your own future. Carve out a place for yourself in the new economy.


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