My experience in business creation is mostly around actualizing my purpose into the work I bring to the world. Starting the journey from purpose means standing for something more.

Actualizing purpose into business

When I start with purpose, I intrinsically grow a purpose-driven business that provides value and builds trust. It’s a higher truth that gives meaning and value to my brand. It’s magnetic effect attracts and unifies people around what I stand for. Intentionally cultivating a cohesive culture fosters growth individually and in relationships with clients, partners, and peers.

Permission to be great

Reflecting back on my journey, I spent a lot of time in “spectator” mode. I consumed content, saved the links in some random doc on my laptop or phone, and because it feels right to be learning it quickly becomes a never ending cycle. It’s easier to learn and pretend I was getting closer to purpose-driven financial freedom, when I was really just fiddling with myself.

It’s scary to put myself out there. There’s a risk associated with sticking my neck out, going against the grain, and carving out my own path.

“What if I don’t do it right? What if it’s not perfect? What will my family say? What if I fail? What if it hurts? What if I am not as smart as I think?”

If I asked myself anymore questions I never would get anything accomplished. Instead, I thought,

“When is it my turn?”

I quickly answered,

“Now. It’s my turn right now.”

I decided to take a leap into the world. I gave myself permission to present my authentic self to the market. Let’s face it, any thriving business once started as an idea in a human being’s mind.

“Here I am. This is what I know. This is what I see. This is how I want to serve you.”