What is your business model?
Where does revenue come from?
Unpacking the existing business model will provide us with visual mapping of the customer experience from end-to-end. Your business model canvas will provide a lot of insight.
funnel (which will help us with funnel optimization), conversion paths (which will help us with conversion optimization, and feedback/support loops which can be closed to reduce costs on our side and improve the experience for user’s and customers.
This is your typical corporate UX.