Great Organizations

Some of the greatest organizations are born out of the darkest moments of the founder’s personal life experiences.

These projects grow organically without much focus on marketing. The idea spreads because the founder’s story is so incredibly human – it is contagious. Strangers quickly become fans falling in love with the layers of resilience and grit they are inspired to one day acquire for themselves.

Customer Acquisition

Customer acquisition is not something you “bolt on” later. If you reach a moment in the process and you have no customers, it means you neglected to involve your customers in the process. If you neglected to involve your customers in this process it means you missed the point of why a business exists.


Leaders are responsible for the people, and the people are responsible for the results. Take care of the people who take care of your customers. Make your people feel safe enough to offer ideas. Find people who are willing to put their blood, sweat, and tears into their work because of the team.


Meaningful things take time. Working for something we love is called passion. Working hard for something we don’t care about is called stress. We should demand it as a right that we love the place we work.

When we feel safe, when we feel our leaders care more about us than a number, then we will make all types of sacrifices, shed blood, sweat, and tears to make that leader’s vision come to life. It becomes deeply personal, and we’ll give you everything we’ve got.

You’re in the right place

This is for the risk-takers and system-shakers. The real deal. The people who ask “why, why, why”. The artists. The creatives. The innovators. This one right here…this is for the resilient ones.

This post was heavily inspired by one of Simon Sinek’s many talks on why you should Start with WHY.

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