Great organizations are born from our darkest moments.
Her story is so incredibly real. It naturally spreads from circle to circle without much need for marketing.
Her authenticity inspires those around her into action.
Consistently sharing her story to establish trust which soon becomes loyalty.
She gets buy-in by aligning her purpose with the most unsolvable problem her customer faces.
She opens the lines of communication to gain an empathetic understanding.
They co-create a solution as she carefully crafts a seamless, flexible experience to serve her customer’s evolving needs.
She is her. She is the one. She is you.
This post first appeared on Medium: Great organizations are born from our darkest moments.