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Proto-Persona

Among all the potential customers you are developing, there will be a group of them who will love your product the most. Crafting a niche can be laborious, though. That’s why I like using proto-personas. I focused on my ideal customer needs, traits, and...

UX Research Stack

This user experience research stack is comprised of methods to measure impact across your organization. This process uncovers design insights that would be required to reimagine the entire customer experience, from end-to-end, focusing exclusively on serving the...

Petal Diagram

The Petal Diagram helps assess competitors when attempting to creating new markets or resegment existing markets. I included three petal diagrams from unicorn startups Airbnb, Slack, Gaia, and a fourth petal diagram from the preincubation pipeline, Prethinc. Petal...