by danieldalonzo | Aug 6, 2018 | Case Study, Projects, Prototype, UX
Among all the potential customers you are developing, there will be a group of them who will love your product the most. Crafting a niche can be laborious, though. That’s why I like using proto-personas. I focused on my ideal customer needs, traits, and...
by danieldalonzo | Jul 15, 2018 | Founder's Way, Projects, Prototype, Refresh, UX
This user experience research stack is comprised of methods to measure impact across your organization. This process uncovers design insights that would be required to reimagine the entire customer experience, from end-to-end, focusing exclusively on serving the...
by danieldalonzo | Jul 15, 2018 | Founder's Way, Prototype, Refresh, UX
The Petal Diagram helps assess competitors when attempting to creating new markets or resegment existing markets. I included three petal diagrams from unicorn startups Airbnb, Slack, Gaia, and a fourth petal diagram from the preincubation pipeline, Prethinc. Petal...
by danieldalonzo | Jul 21, 2013 | Prototype, UX
Little Wins are short pieces of content that contain the insights uncovered through a lifetime of innovation.