Proto-Persona
Proto-Personas are a starting off point to grow data-driven personas for your customer profiles.
UX Research Stack
This user experience research stack is comprised of methods to measure impact across your organization.
Petal Diagram
The Petal Diagram helps assess competitors when attempting to creating new markets or resegment existing markets.
Little Wins
Little Wins are short pieces of content that contain the insights uncovered through a lifetime of innovation.