Where does the founder see us going?

Gain an empathetic understanding of your customer’s journey to solve a specific problem. Imagine how you might begin to solve the various problems she faces along her journey.

  1. Customer Journey
  2. Define / Frame / Reframe a Problem
  3. Brainstorm / Whiteboard
  4. Paper Sketches
  5. Userflow
  6. Wireframes
  7. Prototype
  8. Iteration

Steps:

Resources:

Strategy

How will we get to the visionary place championed by the founder?

Build your vision into a workable prototype to get in the hands of customers before deciding on features and tech specs. Use the prototype as a strategic tool to convince customers to try and eventually buy.

  • Testing Assumptions
  • Validation Experiments
  • Iterative Draft Process
  • Prioritization

Product

What do we need to make to follow the strategy to the vision?

Package and productize your offers so that the transaction, delivery, and servicing of customers is no longer reactive. Rather, it is part of a repeatable business model that enables profitability and scale.

Empowering you with the tools to design a future rather than simply wait for one

Carve out a place for yourself in the new economy.

“design offers an approach and a set of tools that guide a process of framing and reframing problems. Design toggles between analysis (asking why) and synthesis (asking how). Design is an iterative process operating among concrete, abstract and projected worlds.”

About Steve

Experience Designer

"Daniel is a unique visionary. Empathetic, sensitive, and resourceful. He leads through facilitation.

His programs are always built around the concept of getting the right people to participate. I look forward to seeing his initiatives work for the good of society."

-Vijay Chakravarthy, Industrial Designer Society of America, Chapter President

Design

Whiteboard, userflow, wireframes, prototype, visual design, interaction design, front-end dev, and end-to-end customer journey map

Develop

Custom Wordpress, business integration, process automation, networks, membership, e-commerce, landing pages, forms

Marketing

Customer-centered strategy, conversion-driven, lead generation, funnel optimization, SEO, growth hacking, and content marketing

Coach

Mindset adjustments, extract core values, vision roadmap, cultural alignment, competitive analysis, innovation partner

Exercises

Personal branding canvas, persona canvas, empathy mapping, value proposition canvas, business model canvas, minimum viable experience canvas

Workshops

Innovation & Entrepreneurship, Social Enterprise Methodologies, Minimum Viable Products, Business Model Generation, Design Your Own Future

"Daniel is a unique visionary. Empathetic, sensitive, and resourceful, he leads through facilitation. His programs are always built around the concept of getting the right people to participate. I look forward to seeing his initiatives work for the good of society."

-Vijay Chakravarthy, Industrial Designer Society of America, Chapter President

Design Principles

Vision

Where are you headed? Gain an empathetic understanding of your customer's journey to solve a specific problem. Imagine how you might begin to solve the various problems she faces along her journey.

Alignment

Projects not only go smoother, but they are more likely to hit-the-mark when the entire team is aligned on the goals and outcomes at the beginning of the project.

Strategic

Build your vision into a workable prototype to get in the hands of customers before deciding on features and tech specs. Use the prototype as a strategic tool to convince customers to try and eventually buy.

Problem > Solution

Your vision is a destination - it is not the product. Fall in love with the problem you want to solve. Don't get attached to a product that is built on assumptions.

Productize

Package and productize your offers so that the transaction, delivery, and servicing of customers is no longer reactive. Rather, it is part of a repeatable business model that enables profitability and scale.

Prototyping

Mindmap and unpack the problem. Use paper and pencil sketches for low-fidelity wireframes. Rapid prototype digital iterations based on insights pulled from the feedback loop.

Design Thinking

Until recently, leadership was unaware that "design thinking" is one of the most important competitive advantages - as we have learned from the Airbnb and Ubers of the world

System Design

Develop products faster and more consistently by taking a holistic approach. Define principles to use as creative guardrails. Set the foundation of a modular styleguide to iterate quickly through rapid prototyping.

Customer Journey

Map out the three core phases of the purchase process (1) awareness, (2) consideration, and (3) decision. Imagine how you can streamline those phases. Now think of the phases that take place after the purchase. Map content to fill in each of the six columns with omnichannel learning experiences.

Success story

I generated $6,000 from one email using these 7 quick edits

View Success Story

What my clients say...

"Conversations began almost immediately, and they were daily. At the time, I didn’t even know how it would be possible. I had several ideas – the ultimate vision, but I can remember brainstorming with Daniel….bouncing ideas and getting feedback on my vision." -Ecommerce startup founder

"Dan is one of the most dedicated mentors I have ever worked with." -Venture-backed tech startup founder & UX designer

"Dan can take you through a process that will crack open your potential." -Emerging entrepreneur

"He's a mentor, a friend, and most importantly he's our teacher. If you have the opportunity to work with him in that capacity I would highly recommend it." -Executive Director of higher education program

Daniel D'Alonzo

252 Nassau Street, Princeton, NJ 08542

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