Establish Feedback Loop

The purpose of this step is to establish a “Feedback Loop” between my organization and my customer (you). I know how important this loop of communication will be down the road for us so I install it first and foremost.


Read the previous paragraph again. Does anything about that paragraph stand out to you? In my experience, after working with over 100 clients on the gamut of projects I learned that the communication loop I mention above is typically overlooked and ignored by businesses. You are likely one of those businesses. It would make sense that’s how you ended up here right now with me.


To provide you with an opportunity experience firsthand impact and results of what happens between an organizational leader and their client when they’re exclusively focused on the needs of the client.

I will share a specific series of articles for you to read and digest over a few days – maybe even a few weeks. I create this custom package for each individual prospective client I work with. It’s a low commitment way for us to take a baby step towards a longterm relationship.

Through your first-hand experience in this step of our process you are confronted with two important truths: (1) Feedback Loops are essential elements of growing a business, and the intelligence you can extract from the customer is so pure that you just have to listen and then prioritize which customer needs to serve first. You’ll experience me doing this with you. During this time, I am collecting data and extracting insights from the intelligence so that I am prepared to give you a service that you need – you may not know how to articulate it if asked on the spot – one of my jobs is to use this time to create the first iteration of a narrative that you’ll adapt as needed – this narrative becomes the backbone of the project. It’s the romantic way we share your vision with your teams. To clarify, the vision I refer to is not a vision for a specific product or software you want to build. This vision is one that outlasts any software. It is the vision that you will inspire your org with. It’s the purpose, the “why”, that makes you get up everyday excited to come in and get back at it. It’s your north star. It is rare to find leaders who open their mind to the above. Perhaps that is why we live in a nation of managers, and not leaders.

What are you? Are you a manager of time? Are a maximizer of productivity? You may have been this morning when you woke up, but you’re here now with me to change that.

Feel free to use this time to ask questions in a safe space without someone taking advantage of you or billing you for their time. I’m able to transfer relevant UX articles to you that I curate specifically for you. Interested in giving this a shot? Sign up for phase one and we’ll get the lines of communication open.

I find that it is an effective way of establishing a comfortable feedback loop between you and I early on. In doing so, you are able to learn through the experience how important the right education is when it comes to making purchase decisions, and, you witness how important the feedback loop process is because you and I are presently using it.

What's it like to work with me?

Aramis Gutierrez, Executive Director of Rutgers Future Scholars

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