• Setup: business profile page creation & verification
    • $50 per account
  • Design: branded cover photo and profile photo
    • $100 per profile
  • Management: build an audience, engage consumers, and manage brand reputation
    • $250 per month (includes Facebook, Twitter, and LinkedIn)
    • deliverables
    • deliverables
      • editorial calendar with daily scheduled status updates automatically posting to appropriate social networks
  • Measure: measure baseline metrics of mentions, retweets, impressions for a collection of online conversations about a specific subject or topic
  • Policy: set company guidelines on the proper use of social media
    • cost
      • $50 per policy
    • deliverables
      • official social media policy