Leaving My Passion to Pay My Bills

I was doing a lot of work in the community, but my student loans were piling up and I had some credit card debt from college as well. I wanted to continue working in the community but I needed to find a way to help pay the bills in the meantime. I became the Director…

I was doing a lot of work in the community, but my student loans were piling up and I had some credit card debt from college as well. I wanted to continue working in the community but I needed to find a way to help pay the bills in the meantime.

I became the Director of Marketing for a professional network of companies. I researched, conceptualized, planned, trained, and implemented lead generating marketing strategies. The most valuable lesson I learned while working here, “you need to work ON your business, not IN your business”.

I was hired as an “internet marketing artist” to revolutionize the way they did business. I had creative freedom and was able to offer suggestions to increase staff productivity while I tracked campaign analytics, conversions, sale sources, and website traffic using Google Analytics and Radian6. I increased the company’s search ranking to #1 on search results for specific industry keywords targeting certain demographics.

I increased their overall lead generation by 300% within the first 90 days I was there…the company president held a meeting with the entire office at the end of the year and made the announcement. I designed promotional literature, produced about five videos, managed social media initiatives, email marketing campaigns, and blogging through an editorial calendar. I built the marketing infrastructure for the companies, and collaborated with the staff regularly to learn everything we could from each other.

I also created and developed a revenue generating email marketing service for 11 sub agencies. I ran the entire project, from the original phone consultation all the way to desigining every single email and campaign. At this point my employers expected me to work 60+ per week for them…

It was time to put all my attention back on moxieTODAY.

by Daniel D'Alonzo

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