If I want to help people be healthy I first need to know why they are not healthy to begin with.

Common excuses people use to not exercise or live healthy lives:

• no time to workout or learn about nutrition
• fitness gyms and healthy food is expensive
• working a 9a-5p job makes them too tired to exercise
• intimidation at the gym
• not getting results

Think about the content you can produce that will combat those excuses.
Next, I need to find out how to get people to take action. I can’t be healthy for them.
According to research found in the 2012 Food and Health Survey, the following items motivate people to get healthy.

What motivates people to become healthy?

• heart health
• overall health and wellness
• improve physical energy
• digestive health
• immune function
• weight loss
• satiety

With this information I can produce content specifically tailored to meet the needs of consumers. I know why people don’t exercise and I know what motivates people to become healthy.
According to the same survey, over 50% of Americans say it’s easier to do taxes than figure out how to eat well.
Are you producing information consumers are looking for?

Health and fitness website checklist:

• online nutrition coaching
  • recipes – include prep time, cook time, total time, servings
  • eating out guide
  • general meal planner
  • daily nutrition planning
  • grocery shopping list
• online personal trainer
  • personal customized workout routines
  • exercise at home plans and options
  • fitness planning, food and fitness journal, personal fitness calendars
• mobile app
• playlists
• rewards (badges and points)
• challenges and prizes
  • examples:  daily challenge, weekly challenge, monthly challenge, buddy challenge, get started, summer/winter challenges, 4 week slim down challenge
• forums/message boards
• weight tracking, nutrition tracking, fitness tracking
• free trial leading to subscription
• free ebooks and training videos
• in depth ebooks and videos for sale
• live video coaching and monthly subscription fees

Does your website make it easy for consumers to be healthy?

Health and fitness app checklist:

• access to music
• barcode scanner
  • scan nutrition facts from packaged foods)
• podcast
  • answer FAQs and client questions – your customers can listen on the way to work
• daily challenge
• daily recipes
• daily fitness routine
• daily tips
• grocery shopping lists
• meal planner
• calorie counter

What do you have in your fitness app or fitness website that I forgot to mention?