by danieldalonzo | Aug 6, 2018 | Case Study, Projects, Prototype, UX
Among all the potential customers you are developing, there will be a group of them who will love your product the most. Crafting a niche can be laborious, though. That’s why I like using proto-personas. I focused on my ideal customer needs, traits, and...
by danieldalonzo | Jul 15, 2018 | Founder's Way, Projects, Prototype, Refresh, UX
This user experience research stack is comprised of methods to measure impact across your organization. This process uncovers design insights that would be required to reimagine the entire customer experience, from end-to-end, focusing exclusively on serving the...
by danieldalonzo | Jul 15, 2018 | Founder's Way, Prototype, Refresh, UX
The Petal Diagram helps assess competitors when attempting to creating new markets or resegment existing markets. I included three petal diagrams from unicorn startups Airbnb, Slack, Gaia, and a fourth petal diagram from the preincubation pipeline, Prethinc. Petal...
by danieldalonzo | Apr 18, 2018 | Founder's Way, Prototype
The business model canvas helps visualize the ways your business creates, captures, and delivers a value proposition to your customer. Canvas unpacks a business model The business model canvas shows the specific flow and exchange that happens between your business and...
by danieldalonzo | Nov 13, 2017 | Founder's Way, Prototype
A well crafted value proposition speaks directly to relieving the pain-point of your customer. Working through the value proposition canvas is one of the more challenging aspects of building a business. This exercise is ambiguous. It is uncomfortable at times. It is...
by danieldalonzo | Oct 29, 2017 | Founder's Way, Prototype
Persona canvas is a strategic tool to gain customer insights. This post is derived from the post written by Content Harmony, A Bootstrapped Guide to Validating Your Customer Persona. Persona Canvas Complete Guide Persona canvas is a strategic tool to gain customer...
