by danieldalonzo | Feb 5, 2019 | Business, Competitive Analysis, Creativity, Customer, Design, Digital Transformation, Entrepreneur, Feedback, Innovation, Learning, Research, Startups, Vision
A list of people, theories, and ideas that can be used as building blocks for the future. Disruptive Innovation by Clayton Christensen “First, a quick recap of the idea: “Disruption” describes a process whereby a smaller company with fewer resources is able to...
by danieldalonzo | Jul 20, 2017 | Business, Culture, Customer, Digital Transformation, Entrepreneur, Featured, Marketing, UX Design
In this post, I explore the following questions: who is my customer? what is my customer’s problem? how does she currently solve the problem? Who is my customer? My customer runs her own business because she’s a natural born leader. She is open-minded to change...
by danieldalonzo | Dec 18, 2012 | Business, Customer, Marketing, Socent Unlisted
Buyer personas are important because in order to capture and retain customers we first need to understand who they are, what their lives are like, and how they consume information in the purchase process. Buyer Persona Developing buyer personas is one of the first...