Experience Designer

Princeton, NJ

I added this page to let you know who and what influences the way I think. Not only to provide transparent access into the operations of Daniel D’Alonzo, but also to share resources that I wish more people were influenced by. Updates coming overtime.

I look for the people who are doing things differently than everyone else.

Someone gets my attention when they make decisions based on rational thought and logic. Rather than doing things a certain way simply because that’s how they’ve always been done.

I look for people who question everything. These thought leaders are never too settled on any given idea or position. They know tomorrow a new and better way of accomplishing xyz may emerge. Innovation experts understand this, and instead of being the post office disrupted by Gmail they prefer to be the disruptors.

These are the thinkers who have influenced my thought process. This thought process has helped me understand innovation in ways I never had before. A lot of content is published everyday – a lot of noise. It is not everyday, though, will I find content that comes close to the power of the reads I list for you below. These thinkers have scaffolded a mindset into my brain that helps me learn everyday, ask more questions, and focus on solving problems instead of assuming solutions.

The Four Steps to Epiphany by Steve Blank

Law of diffusion innovation by Clayton Christenseen

It’s Your Turn by Seth Godin

Tribes by Seth Godin

Golden Circle by Simon Sinek

Schools Kill Creativity by Sir Ken Robinson

Lean Startup by Eric Ries

reWork by Jason Fried & 37 Signals

Positioning: The Battle for Your Mind by Al Ries, Jack Trout

Common Sense by Thomas Paine

The Prince by Machiavelli

I will continue organizing the content in curated lists. I have a few started so far…


  • Disruptive Innovation
  • Monopoly
  • Value Shop


  • Schools kill creativity, Sir Ken Robinson
  • How great leaders inspire action, Simon Sinek


  • Clayton Christensen
  • Peter Thiel




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